I found him (Seth Franco) to be quite engaging.  He had a way of getting the kids to interact with him in an appropriate yet fun way.  He was then able to speak about his serious message.  ALL of my students seemed to get something out of it.  I plan to use it to motivate them in the future.  I feel the kids will listen to his message much quicker than those of us that are with them day to day.  Kind of like we were when our parents gave us advice and another adult in our lives said the same exact thing but it stuck!